The people behind your portfolio.

Jeff's transformative journey in crypto is what started it all. With a vision to empower investors to seize their financial future, Jeff began Uptrade in 2023 with a mission to elevate the crypto trading experience. With over eight years of dedicated crypto experience, he's committed to helping others unlock a brighter future through strategic investment. As a qualified stockbroker, Jeff was a pioneer in recognizing the immense potential of cryptocurrency, long before many of his peers. He understood that with the right expertise, it's possible to navigate the turbulent waters of volatility and achieve remarkable profits that traditional finance simply cannot offer. Having built the brokerage desk for one of the world's largest cryptocurrency brokers, Jeff has witnessed the market's peaks and valleys. Through these experiences, he has forged a resilient investment approach that balances risk and opportunity, forming the bedrock of our philosophy and trading systems.

As innovative tools continue to emerge, promising groundbreaking value and efficiency, the crypto landscape is fraught with complex security risks that many investors overlook. That’s where Tudor steps in armed with the expertise to assess these risks and fortify our systems through strategic diversification and robust asset protection. Fresh out of his computer science degree in 2017, Tudor embarked on his journey into crypto investing and blockchain technology. He played a pivotal role in a Web3 startup that developed a DeFi privacy-preserving trading execution engine, which soared to a $1 billion market capitalization before being acquired by a leading global exchange. This experience propelled him into the role of specialist technology consultant for various crypto-native businesses. Tudor honed his passion for algorithmic trading at a global hedge fund before moving on to a leading digital asset manager where he engineered their inaugural automated crypto trading strategy. Now, he leads our global development team, guiding both our algorithmic trading and proprietary trading teams.

Tobias is responsible for all aspects of our operations, including ensuring we meet regulatory and industry standards. With a robust background in onboarding and compliance, Tobias wields a wealth of experience in simplifying complex operational challenges. Simply put, Tobias is committed to reviewing and refining all we do to create exceptional trading experiences. Armed with a Bachelor in Business Administration and a Master's in Supply Chain Management and Systems Operations, his professional drive is bolstered by the discipline and resilience forged during a professional athlete career. Tobias is committed to driving efficiency, consistency, and regulatory alignment throughout our operations, cultivating a culture of excellence and teamwork. In a landscape that demands unwavering integrity and adaptability, Tobias enables us to lead with integrity and pave the way for a safer and more accountable crypto future.

Overseeing financial management, planning, performance, Elaine is our numbers gun and makes sure we have all we need to drive business success. A keen collaborator, her strategic guidance drives our business forward and ensures we have the financial insights we need to make informed business decisions. Specialising in finance strategy, business partnerships and performance analysis, Elaine brings with her extensive experience in corporate finance and financial leadership roles across multiple industries. Leading with strategic insights, she helps us drive growth and sustainability, in turn ensuring we have everything we need to serve our clients. With a love for solving complex financial challenges, Elaine loves discovering new ways to use technology to streamline financial processes and seeing the direct impact financial strategies can have on business success.

Our Head of Treasury and Risk Management, it’s no surprise Moaze lives and breathes all things treasury operations and risk. From forecasting and financial reporting to daily operations and banking relationships he’s across it all. With 13 years under his belt – across traditional finance, banking, treasury and crypto – Moaze specialises in financial risk management, operational finance, and cash forecasting. A Chartered Financial Analyst, he loves that everyday in finance is a different challenge to conquer. But it’s not just about money and risk. Moaze is a strategic thinker, a decisive leader, and a collaborator who brings teams together to drive results.

Kane compiles research, technical analysis and market narratives to identify high-conviction positions for clients, and manages his own extensive crypto portfolio. He honed his skills at a research-focused Web3 hedge fund and a venture capital firm, and has developed investment theses for one of Australia’s leading Web3 incubators.

An early adopter of cryptocurrency investing, George has meticulously refined his trading strategy over seven years of active crypto market trading. His journey began in boutique financial services where he developed a profound financial literacy and a deep understanding of customer needs. After studying Commerce, Finance, and Property at university, George joined a leading provider of integrated advisory and accounting services. His career not only gave him a wealth of market knowledge but a drive to create better, more personalized investment experiences. With a passion for making the complex simple and empowering investors to make better investment decisions, George heads up our crypto broker team. George's dedication to our clients and relationship focus ensures they are not just informed but empowered to reach their investment goals.

Shivam leads our marketing function, overseeing everything from our website and SEO through to campaign execution and scalable growth initiatives. With a sharp eye for detail and a strong focus on quality, he ensures our brand is presented consistently and credibly across every touchpoint. Holding a Master of Business with a specialization in Marketing, Shivam combines strategic thinking with hands-on agency experience. He has led marketing activity across multiple regions, translating complex crypto products and market developments into clear, customer-first messaging that builds trust and drives engagement. In a rapidly evolving industry where credibility matters, Shivam is committed to strengthening our brand, improving performance across channels, and supporting responsible, sustainable growth in crypto.

Makiko brings a solid foundation of experience from diverse industries, including Education, Travel and Tourism, Medical Insurance, Online CFD Trading, and Online Casino and Sports Betting. Now, she steps into the role of Compliance Officer at UpTrade, ready to face the challenges of the ever-evolving crypto landscape. With over four years as a Client Onboarding/KYC Officer at an Online CFD company, Makiko has developed her expertise in customer service, KYC procedures, and office technology. In the dynamic world of cryptocurrency, compliance is a crucial safeguard it protects our investors and ensures the integrity of the market. Makiko recognises the weight of this responsibility and is determined to guide UpTrade through the complexities of the crypto space with clarity and purpose. With her dedication and insight, she aims to contribute to UpTrade’s success while championing the essential principles of compliance in this fast-paced industry.

Starting as an intern, Livia officially joined Uptrade in 2025 as our Compliance Analyst. Her eagle-compliance eyes ensure we conduct our business with integrity and remain compliant with laws and regulations relating to crypto. Beyond supporting compliance across the business, she conducts client account verifications and proactively screens and monitors for anti-money laundering and terrorism financing risks. While compliance is her end game, she began in the world of business and technology and has a strong interest in blockchain and crypto finance. Her expertise and passion for compliance help us safeguard your interests and maintain the highest level of ethics. With a curiosity for innovation and a forward-thinking mindset, Livia loves to connect ideas and collaborate to solve complex problems.

Ben joined as an analyst in 2024, bringing seven years in crypto and a sharp eye for emerging trends. He’s currently deepening his skills in business analytics.

Rendell Sino is an experienced broker with over a 8 years in the crypto space, bringing deep market knowledge, practical insight, and a steady, client-first approach. His background spans pharmaceutical manufacturing, frontline sales, and traditional financial markets. Having navigated multiple market cycles, he understands how quickly conditions can change and the importance of disciplined, risk-aware decision-making. Rendell is highly skilled at managing client relationships, combining clear communication with a strong understanding of individual goals and trading preferences. He simplifies complex market dynamics, provides timely support, and ensures clients feel informed, supported, and confident at every stage of their trading journey. In a fast-moving industry where trust is everything, Rendell’s professionalism, consistency, and attention to detail help deliver the high-quality service and accountable trading experience we aim to be known for.

Sam is all about our clients and building strong relationships from the first trade and beyond. After 8 years in client management and another 6 in crypto, he ensures our clients have all the knowledge they need to make informed decisions and invest with confidence. His expertise goes far beyond relationship management spanning Bitcoin, risk management, and digital asset allocation. Factor in portfolio strategy and diversification, and he’s a powerhouse of knowledge just waiting for our clients to tap into. Any questions our clients have, Sam will guide them to the answer. His superpower is breaking down complex crypto market trends into clear, actionable insights and connecting our clients with real market opportunities. While he thrives in the markets, his true satisfaction comes from helping his clients achieve their crypto financial goals.

On the trading front lines, Filip executes investor trades, monitors trade activities, and ensures compliance for each and every trade. With more than 7 years in the industry, he specialises in cryptocurrency trends, trading strategies, market analysis, and blockchain technology. This extensive expertise encompasses various digital assets, including Bitcoin and altcoins. Known for his reliability, speed and accuracy, he makes sure your trades are executed when and where you need them. Filip thrives in the fast-paced world of crypto, and enjoys the challenge of the ever-changing environment. With a thirst for learning, he loves diving into the details and staying on top of innovations, new coins and market strategies. If it’s new to the market, Filip will already be across it.

Ben is all about people and building genuine relationships that last. He focuses on making every client feel supported, informed, and confident from the very first conversation. With over 15 years' experience across customer service, coaching, and technical leadership and a strong foundation in crypto and digital assets, Ben brings clarity and calm to complex situations. He takes the time to understand each client's goals and circumstances, breaking things down so they always know what's happening and why it matters. He supports clients from all backgrounds as they begin their Uptrade journey with confidence and trust. Approachable and solutions-focused, Ben is someone clients can rely on throughout their journey.